When I wrote my book, back in 2017, and then started this blog in 2018, I considered my target audience to be “people in the industrial, wealthy, consumerist nations — mainly people in the USA, but also, for example, Australia and Canada.”
However, as time went by, it became clear to me that there was a more specific audience that was the rightful focus. I started calling it “Anglo Euro North American culture.”
Then I realized that my work rightfully has a core target audience in generational terms as well.
So I have started saying “Eco Boomers.” And more recently, “Woodstock Boomers,” to encapsulate what I mean by the core demographic. The tribe that I identify with, and the tribe that I am trying to encourage to pursue a simpler life, in order to help reset society.
And talking much outside my core demographic — particularly trying to tell younger people and people of color what they should do to fix problems that they have not caused — is outside my lane.
Boomer generation is the most resourced in history, and we have done a lot to trash the planet even long after we started waking up to what we were doing. So I feel like it’s on us to really be the change.
That said, everybody who cares about the planet is warmly and lovingly welcome and invited here. I am so happy you are here!And I hope you find my content useful! It’s just that I recognize I don’t have any business telling most of you what you should do.